Since the release of the Canon EOS 1D MKII - which is an incredible camera…people have been waiting with baited breath for the announcement of the 1Ds MKIII full frame beast.

And here it it! What a camera, getting into MF (Medium Format) territory with 21 megapixels, Imagine the detail you can get from this beast.

Pictured with the excellent 50mm f/1.2 L lens.

Canon raises the stakes in the professional photography market with the launch of the 21 Megapixel, 5 frame per second EOS-1Ds Mark III. Delivering 14-bit depth resolution from a newly developed 35mm full frame CMOS sensor, Canon’s new flagship digital SLR produces files that convert to over 100MB uncompressed 16-bit TIFF, setting a new benchmark in image resolution and sharpness for 35mm-format digital photography.

As well as producing outstanding colour rendition, Dual DIGIC III processors drive 5 fps continuous shooting for up to 56 Large JPEGs (12 RAW) – unrivalled by any other camera at this resolution. This capacity to shoot such large images uninterrupted is regarded as a big driver in switching studio photographers to the EOS platform.

The EOS-1Ds Mark III inherits the new technology platform introduced earlier this year in the EOS-1D Mark III, including 63-zone exposure metering, 19 cross-type auto focus system, a 3.0” LCD with Live View mode and EOS Integrated Cleaning System. The Highlight Tone Priority function expands dynamic range for more depth and detail in bright areas. The launch is supported with the announcement of Canon’s new ultra wide-angle lens, the Lens 2.

“Taking image quality and versatility to unprecedented levels, the EOS-1Ds Mark III redefines commercial photography conventions”, said Karz Suzuki, Head of Canon Professional Services. “The camera will strengthen Canon’s popularity amongst professional studio photographers. Culminating 20 years of EOS development, the EOS-1Ds Mark III represents a definitive moment in our company’s photographic history.”

Key features

• 21 Megapixel full frame (35mm) CMOS sensor
• 5 fps continuous shooting for up to 56 frames
• Dual “DIGIC III” processors
• Highlight Tone Priority
• Auto focus system with 19 cross type sensors and 26 focus assist points
• EOS Integrated Cleaning System
• ISO 100-1600 (expandable to L:50 H:3200)
• 3.0” 230K pixel LCD with Live View mode
• Redesigned viewfinder now wider and brighter

Now we just need to see what Nikon comes out with, with the new D3x or D3h, or perhaps both! Apparently some big news is going to be released this week - perhaps in 3 days.

So let’s wait and see.